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Nutri-Vet Adopts New Look

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By: Sean Moloughney

Editor, Nutraceuticals World

Nutri-Vet, Boise, ID, has re-designed its brand with color-coded bottles and labels and multiple new products that will roll out throughout 2010. The pet supplement line has been spruced up to emphasize condition-specific products and reflects pet owners’ growing interest in the category overall.

“Pet supplements can be very confusing,” said Dr. Phil Brown, senior vice president of Marketing and Regulatory Affairs, “and we feel that this new look makes it easier for shoppers to choose the right product for their dog or cat.”

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